All help is not created equal. Before you help the homeless, consider this:
Earlier this year First Baptist Church of Fort Lauderdale, Fla., collected 700 pairs of shoes for a local homeless shelter. People came forward and placed their shoes on the altar, with many going home in socks or bare feet.
What an incredible outpouring of generosity from a church working to make a difference in their community. High fives all around.
It’s great to hear stories like this, but sometimes you start to ask questions:
- That’s a lot of shoes. I wonder if the homeless shelter was equipped to handle the storage and distribution of that many shoes?
- How would you distribute that many shoes?
- Did they have the right sizes?
- What kind of shoes do you buy for a homeless person? Sturdy, comfortable walking shoes for being on your feet all day, or dress shoes to complete an interview outfit?
- Are shoes really what the shelter needed most? What if instead of shoes, those 700 people donated $20 each. $14,000 could go a long way. Or what if all 700 people volunteered? What does that shelter really need?
>> Continue reading… Walking a Mile: How We Help Matters at Church Marketing Sucks.